In other words, they didn't want to resort to ad-blocking extensions, which have a negative impact on publications' revenue. The publications, meanwhile, receive a share of the revenue that Scroll makes from the subscription costs.Īccording to Mozilla, test users preferred browsing content without ads, but still wanted to support journalists. Users can opt in and pay an introductory price of $2.49 for the service, which enables them to read publications like The Atlantic, The Onion and USA Today, add-free. The name is a mouthful, but essentially, it combines Firefox's tracker-blocking technology with Scroll's ad-free experiences on any browser. After seeing promising results, the two companies have announced the Firefox Better Web with Scroll beta program.
Last year, Mozilla partnered with Scroll - a subscription service that enables ad-free browsing of its partner publications - to analyze if a select group of users preferred paying a small fee rather than being served ads, and if the strategy was cost-effective for the publications.
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